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This article is the last one of my four posts about what you have to do to become a Business Builder. Remember the previous three where I explained that “You have to become a Level One Business Builder First”, then you need to “Move to Level Two”, then you have to reach “Level Three Business Builder: The Master Marketer”. Once you have completed your Level Three and once you have become a Master Marketer, you are ready to reach the LEVEL FOUR BUSINESS BUILDER: THE HOLY GRAIL.

Understanding the issues affecting you, your salespeople or team should be the first step in improving performance. By correctly understanding the problems, you can direct your efforts to improve those results faster and more effectively.

In my previous article called “Moving to Level Two Business Builder”, I explained the difference between level one and level two, and I told you how important it is to work on your self-development. This post is about level 3 business builder: The Master Marketer. So… Let us move on.

Let’s face it…we’ve all been there. We’ve asked the right selling questions, identified the customer need, clarified the product benefits,asked for the order and they say: “It’s too expensive” Well….time for a quick reality check…despite what customers say it is actually rarely just about price alone.

There are essentially four levels in network marketing that you have to learn and carry out before you become successful and make real money. In this article, I explain why you must become a level one business builder first!

Some people believe that creating a truly stand-out USP is impossible or just not worth the time. Well, the benefits of a strong USP are clear and demonstrable.

In the “What Can a Powerful USP Do For Your Business?” article I have explained the power and benefit to any organisation of having a strong USP. Once you have yours, the next crucial step is to communicate it to your target market.

Remember my previous article: once you have completed your training, acquired all necessary skills and practiced enough to become a MASTER PROSPECTOR and a MASTER RECRUITER, you are getting leads on regular basis. You are now an accomplished Level One Business Builder and it is time to for you to be MOVING TO LEVEL TWO BUSINESS BUILDER.

Don’t you simply love all of those useless “corporate initiatives” which gets hurled to you everyday? Either by email, voicemail or conference call, I would be ready to think that “initiatives” of all kinds come at you and your sales reps all the time. So what do you do in response?

Any large or small business owner will tell you that the success of their business is directly connected by the employees they hire. That success is also determined by the right training their employees receive so that they can perform their work correctly. As an owner it is important that you make sure your employees receive the right training so that your business has the opportunity to be successful.