I’ve never seen a media tool so broad in scope, personal in reach and effective in use as Social Media. It’s so powerful, I’ve never seen anything like it before and probably won’t see anything as influential in our lifetime.
A press release, press statements, media statement, news or video release is a recorded or typed communication that is directed towards the members of news/media companies. The aim is to release something newsworthy, usually with the intention that it be passed on to the public through them.
You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.
Virtual assistants master PR and marketing for themselves and their clients. Here are 7 common mistakes they need to avoid in doing public relations.
Getting free publicity on television can be priceless for your business. Whether it be in the news or in a magazine style program, on-air exposure can reach thousands of viewers across the country and draw much attention to your business or product. But, with hundreds of PR people pitching their best ideas to producers, how can you make sure your DIY PR effort will get noticed?
While Your Competitors Guzzle the Eggnog, You Can Be Getting the Media. And now, the season begins. In the office, everyone is hanging around the coffee machine longer and enjoying holiday deserts. Outside the office, people are caught up in the holiday parties, shopping, food, family gatherings, and enough reruns of holiday programs that they are replaying the Grinch song in their head.
Twelve months after he was favourite to win the Brownlow medal, Collingwood midfielder Dane Swan finally has. This time however, he hadn’t prepared his speech! The stilettos were taken off and ties loosened as other football players and their WAGs continued on to the after-party while Swan readied himself for his media commitments. What do YOU do if you win a coveted award?
While Andy Warhol said everyone will have 15 minutes of fame, YOU have less than 30 seconds. Journalists are busy, and when they answer the phone to a DIY PR person, be prepared with your pitch. You’ve researched appropriate media outlets, created niche contact lists and sent out your press release. Now it’s time to pick up the phone and dial their number. But what do you say when they answer?
Whether you’re a gallery owner launching a new exhibition, book or event, there’s one thing that can help boost your success. That is, being able to get free editorial coverage – publicity. A write up in the weekend newspaper, an interview on radio or a TV crew coming into the gallery can be priceless in generating word of mouth and building your profile.
The countdown to the “silly season” is on. Saturday marked the end of the official 2011 ratings season, meaning that The Circle, The Morning Show and Four Corners are some of the programs in recess. Whilst you may think that there are less opportunities to strut your PR stuff, summer programming can present a feast of opportunities. Continuing your DIY PR efforts beyond Christmas could pay off and give your business a kick-start into 2012.
